Infographics have become one of my favorite ways to consume data. I say consume because it’ more than reading, and more than viewing a picture, so one must consume or absorb the data given. Some people aren’t doing infographics right and others are. Take a look at someone who’s doing it right:
Our friends over at WeightLossDietWatch.com are doing it right by keeping it simple and informative. Some of the biggest problems I’ve seen with bad infographics are people that use way too much information and it feels like I’m doing homework when reading. The reality is most people are glancing at the graphic and absorbing information at a fast rate. I’m guessing people spend less than a minute on most infographics. People that are looking at this inforgraphic are probably interested in weight loss and keeping track of what the nation is doing. I’ve heard of people who buy hCG drops in order to lower obesity in Americans and that could be a stand alone infographic too.
At the end of the day most people looking at these will have a subjective view and always be biased. We can’t fault them or ourselves especially us X, and Y generation.