Hi. I'm Paul Nixon, a designer living in Mountain View California. My days (and some nights) are spent designing websites for a little company in Cupertino. The rest of my time is spent with my beautiful wife and friends, road cycing and reading your blogs.

Cervélo Cycles on R&D vs. Ads.

Monday, May 22, 2006 04: 29 PM

This relentless pursuit of excellence will continue to remain our focus. We figured that each time we go to the windtunnel it cost us about $25,000. It might make more sense to spend that same amount of money on ads and marketing, but that won’t get you a better bike. We apologize in advance if our ads look like they were written by engineers. We figured you would rather read an ad designed by an engineer than ride a bike designed by the marketing department.

- Cervélo Cycles About Page

The proof is in the pudding. Team CSC rider Ivan Basso is riding away with the Giro d'Italia (W) right now on a Cervélo.*

* Great bikes indeed -- but it also helps when you're Italian and promise your mother just before she died of cancer that you will one day win the premier road cycling race of their homeland -- with motivation like that, Basso could probably win the race on a beach cruiser...Cervélo beach cruiser of course.