Hi. I'm Paul Nixon, a designer living in Mountain View California. My days (and some nights) are spent designing websites for a little company in Cupertino. The rest of my time is spent with my beautiful wife and friends, road cycing and reading your blogs.

Milking The Superbowl Ad Machine

Monday, February 7, 2005 02: 50 PM

I wonder, if in some weird, near future, it will be more buzzworthy as a company to intentially have your Superbowl ad "pulled" at the last moment by a major network, rather than have it actually play. As a consumer, I'm admittedly more interested in the commercials that get pulled versus the ones that are actually shown...

I can see it now: Television advertising exec. to Company XYZ, "So that will be $2.4 million to run the 30 second spot or $3.5 million for us to 'pull' it two days before the game and send out a press release pointing back to your website where you can broadcast the 'too edgy for T.V.' commercial for all to see...then all those blog people...bloggerites...or whatever they are called will shower you with links and people will think you're even more 'hip' than just having a regular old commercial in the Superbowl. The kids love that kind of stuff..."

Or Company XYZ could simply make a commercial knowing that it will explicitly be denied by a network and then get on a soap box, promote the whole scandalous denial and milk it for some attention.

Maybe all this is happening and I'm just not paying attention enough to the media...

Comments (2)

Comments by Tim:

Paul Nixon, marketing GENIUS!

Perhaps Go Daddy! should have thought of that too...

Comments by Myke:

I think Go Daddy DID!