Grammy Awards, etc.

Sunday, February 8, 2004 08: 58 PM

Sorta of stumbled into watching the Grammy Awards tonight while working. A few observations:

• Presenters Part 1: Anyone who presents at an awards show should either: 1) Memorize their lines. 2) Learn to read a teleprompter or 3) Just wing it.
• Presenters Part 2: They should not: 1) Vacillate back and forth between monotone teleprompter reading and wildly inconsistent free thought or 2) Make jokes. What ever you do, do not try to say something funny. Please.
• Writing: While on the topic how presenters present. Who writes this stuff? Award shows are notorious for lame writing coupled with exceptionally lame jokes. This year's Grammy Awards were no different.
• Sunglasses: No matter how cool you think you are, there is still no reason, no reason what so ever to wear sunglasses inside...unless, of course, your doctor strictly requires it.
• Commercials: There is an increasingly distinct gap in American marketing circles between the companies that know how to market their products and those that don't. Perhaps, it is more appropriate to assign this gap to the actual agencies companies are using. Example: Despite what your commercial says Gillette, using your razor doesn't make me feel like I have an "angel by my side". Your razors have one job - shave my face (and legs) without cutting me up. They don't help me achieve some higher level of performace, sexuality or manhood. I bike just as fast with a beard.
• The Details: The show seemed to have quite a few technical hiccups. Perhaps they intentionally gave Celine Dion a microphone that didn't work?
• Outkast: "Hey ya!, where are ya!? You have an award waiting on stage."
• Trends: The "official" trend that we should all be ascribing to for early 2004 is "funk". Don't forget it. It will probably go from bandwagon to backlash over the corse of this year. So jump on now.

Back to the banality that is the corporate entertainment machine.

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